A global survey conducted by the Rivers are Life coalition, in collaboration with Louisiana State University, indicates that 86% of nearly 7,000 respondents across 14 countries believe pollution levels in rivers and waterways significantly impact human health. The survey underscores the widespread acknowledgment of the connection between polluted waterways and human well-being.

Public Perception on River Impact

  • Global Consensus on Health Impact: 86% of respondents worldwide agreed that polluted waterways have adverse effects on human health.
  • Rivers’ Impact on Lives: 80% of participants globally believe that rivers have a substantial impact on their lives.
  • Climate Change Mitigation: An overwhelming 90% of respondents expressed the belief that rivers play a crucial role in climate change mitigation.

Responsibility for River Pollution

  • Regional Variances: Views on responsibility for river pollution varied regionally. In Asia and South America, individuals were considered most responsible by 42% and 36%, respectively. In North America and Europe, corporations were deemed most responsible by 41% and 42%, respectively.

Call for Public Awareness and Action

  • Importance of Public Awareness: 74% of participants believe that increased public awareness is vital for improving river health.
  • Obstacles to Reducing Water Pollution: Approximately 63% identified a lack of attention to the issue as a major obstacle to reducing water pollution.

Global Action and Participation

  • Global Cleanup Initiatives: 75% of respondents in Asia reported participating in local river cleanups, while participation was lower in South America (46%), North America (27%), and Europe (18%).

Desire for Environmental Education

  • Interest in Environmental Knowledge: 98% of participants worldwide expressed a desire to learn more about environmental issues.

Chris Keefer, CEO of media production company BeAlive and co-founder of Rivers are Life, emphasized the importance of these findings, highlighting the global call for increased awareness and action to address river pollution and its impact on health. The survey’s insights illuminate the need for collective efforts to safeguard rivers and waterways for the well-being of both people and the planet.